Our Brand Mission
- Enorsia provides contemporary, sustainable fashion for the conscious consumer. We believe in style without compromise—beautiful, ethically made clothing that respects both people and the planet.
- Logo Usage
- Primary Logo: The full Enorsia wordmark is the preferred logo for most uses.
- Clear Space: Always maintain clear space around the logo equal to the height of the letter 'E' in Enorsia.
- Don't: Do not stretch, distort, recolour, or add effects to the logo. Do not use low-resolution files.
- Backgrounds: Use the primary logo on light or neutral backgrounds. A reversed-out Black version is available for White backgrounds.
- Affiliate Use: Affiliates must use the logo assets provided in the Awin platform. Do not source logos from our website or create your own.
Brand Voice & Tone
Our voice is how we speak. Our tone changes slightly depending on who we're talking to and why.
- Voice: Authentic, Informed, and Aspirational.
- Tone: Generally calm, confident, and inviting. Avoid hard sells, slang, or hype-driven language.
- Key Messaging Words to Use: sustainable, curated, conscious, quality, crafted, timeless, ethical, transparent, versatile, investment, conscious consumer.
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- Example of Correct Tone:
- “Introducing our curated collection of timeless separates, designed for versatility and crafted with respect for the planet. Invest in new styles you'll love for seasons to come.”
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- Imagery & Photography
- Imagery should feel authentic, light, and focused on quality and texture.
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- Style: Natural light, clean compositions, mindful of negative space. Focus on the details: fabric texture, craftsmanship, and the product in use.
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- Feel: Aspirational yet achievable. Models should look natural and confident.
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- Don't: Avoid overly staged, loud, or fast-fashion style imagery.
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- Guidelines for Affiliates
- To ensure a consistent brand experience for customers, please adhere to the following:
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- Always Use Approved Assets: Only use the banners, logos, and text links provided in your Awin account.
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- Coupon Codes: Only promote active coupon codes that are listed in the Awin platform. Do not promote expired or unauthorised codes.
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- Accurate Product Information: When writing content, please use the correct product name and description. Do not make false claims about our products or ethics.
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- Transparency: Clearly disclose your affiliate relationship with Enorsia to your audience in accordance with FTC guidelines (e.g., #ad, #affiliate).
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- Brand Alignment: Content should be appropriate and align with our sustainable, premium values.
