Attribution and validation
- Cookie: 30 days
- Auto validation: 60 days from transaction date
Commissionable value
- Commission excludes VAT or sales tax, shipping, and card fees
- Gift wrap and service charges are eligible
- Exclusion: ink refills
Publisher eligibility
- Allowed: content sites, creators, community forums, permission-based email to your own subscribers
- Not allowed: cashback, coupon, loyalty, search partners, behavioral retargeting, media brokers
PPC and SEO
- Do not bid on brand terms or close variants
- No direct linking to Novium from search ads
- Add negative exact match on protected terms: novium, novium design, hoverpen, gravity pen, hover pen
- Shopping ads that link to our site are not commissionable
Voucher policy
- Promote only live offers listed in Awin or provided by Novium
- No expired or speculative codes
- Generic coupon placements are not accepted
Tracking and links
- Use Awin link builder; keep parameters intact
- Deep linking to collections and product pages is allowed
Email policy
- Send only to opted-in lists
- Include a working unsubscribe link
- Follow all applicable laws and platform rules
Content and brand standards
- Use accurate claims and current images
- No impersonation of Novium accounts or handles
- Avoid AI-generated articles or videos unless clearly reviewed for accuracy
Order validation and declines
- May decline for customer cancel before ship, breach of terms, duplicate orders, fraud, or chargebacks
- Out of stock or credit check failure do not automatically decline under current settings
Compliance
- No cookie stuffing, toolbars, adware, forced clicks, or trademark infringement
- We do not de-duplicate against other channels in Awin at this time
Notice and changes
- Standard changes target 7 days’ notice
- Commission reductions observe a maximum 20 percent decrease, 7 days’ notice, and 30 days between changes
