Zenbioni Brand Guidelines
At Zenbioni, we operate on a simple, non-negotiable principle: supplements must deliver real, measurable impact. We merge the purity of nature with the rigor of science to create products you and your audience can trust completely.
To maintain consistency and brand integrity, please adhere to the following guidelines.
1. Our Mission
Our mission is to set a new standard in wellness through radical transparency, uncompromised quality, and science-backed formulations. We empower people to achieve their health goals with supplements that are pure, potent, and proven to work.
2. Key Messaging Pillars
Your content should be built around these four core pillars:
Radical Transparency & Purity: We provide open-book lab reports for every batch. Our 100% pure Himalayan Shilajit has nothing to hide.
Science-Backed Efficacy: We only make claims supported by scientific evidence. Our formulas use clinically relevant doses that deliver real benefits.
Uncompromising Quality: From sustainable sourcing in the Himalayas to rigorous third-party testing, we never cut corners.
Empowerment Through Knowledge: We educate our community, helping them make informed decisions about their health.
3. Our Voice & Tone
Our voice is authoritative yet approachable. We are experts who speak in a clear, confident, and easy-to-understand manner.
DO:
Be educational, confident, and inspiring.
Emphasize proof, science, and real results.
Focus on trust, safety, and authenticity.
DON'T:
Make unverified "miracle" claims.
Use overly technical jargon without explanation.
Use hype-driven language; let the quality speak for itself.
4. Visual Guidelines
Logo: Always use the approved Zenbioni logos without altering their color, proportions, or orientation. Ensure there is adequate clear space around the logo.
Brand Colors: Our palette reflects a balance of premium authority, natural calm, and scientific clarity.
Zen Black: #161514 (Primary for text, backgrounds; represents strength, focus)
Sage Green: #798478 (Secondary for accents, buttons; represents nature, balance)
Natural White: #f2f4ec (Primary for light backgrounds; represents calm, purity)
Pure White: #ffffff (For contrast and clean space)
