Hawkins Cookers UK – Affiliate Programme
We are the exclusive importers and distributors of Hawkins cookware in the UK, with over 20 years’ experience bringing this globally respected brand to both retailers and direct-to-consumer channels. Hawkins is one of the world’s largest and most recognisable stovetop pressure cooker brands, known for its safe inner-locking lid design, energy efficiency, and ability to lock in nutrients better than conventional cooking.
Our products are high quality, in-demand, and supported by excellent customer service — giving our partners the tools they need for strong, consistent earnings.
Programme Highlights
- Commission: 6% on all validated sales.
- Cookie Duration: 30 days.
- Validation Period: 30 days (aligned with our return policy).
- Approval Process: Manual, ensuring brand quality and channel relevance.
Why Partner With Us
- Strong Conversion Rate: 5% average, based entirely on organic traffic (no PPC).
- High AOV: £45 average order value.
- Free Product Samples for approved content creators to produce authentic, engaging content.
- Early Access to Product Launches so you can promote ahead of the market.
- Case-by-Case Performance Bonuses available for high-performing partners.
- Exclusive Discount Codes available on request for publisher audiences.
- Seasonal Incentives: Our largest sales period is Diwali, accounting for over 10% of annual sales. Additional incentives and promotions will be available to partners during this time.
Content-First Focus
We prioritise working with content-led affiliates, especially those producing video recipes, product demonstrations, and lifestyle features that highlight the unique benefits of Hawkins cookware. We aim to build long-term relationships with publishers who share our commitment to quality and authenticity.
Promotional Guidelines
- Allowed Marketing: Content marketing, SEO, organic social media, and email (GDPR compliant).
- Not Allowed:
- PPC bidding on “Hawkins” or any misspellings/variations.
- Direct linking from paid search ads to our website.
- Use of unapproved voucher codes.
- Misleading product claims or unauthorised imagery.
Payments
Commissions are paid monthly via Awin once transactions are validated.
