Pipedream Products — Branding Guidelines (for Affiliates)Brand name: Pipedream Products (never “Pipe Dream,” “Pipedreams,” or other misspellings).
Short boilerplate (optional): “Pipedream Products is an award-winning sexual wellness company creating innovative, body-safe products that inspire intimacy and enhance pleasure.”
1) Logos & Lockups
- Use only the official Pipedream Products logo files (full-color, black, or white).
- Do not modify, stretch, skew, add effects, outline, or crop the logo.
- Keep clear space around the logo equal to the height of the “P” cap.
- Minimum digital logo height: 24px. For print: 0.6 in (15 mm).
- Never place the logo on busy/low-contrast backgrounds that reduce legibility.
2) Colors & Typography
- Use the colors embedded in the official logo file. Pink Color is hex code: #EC0080
- Body text should be high-contrast (dark on light or light on dark).
- Recommended web font: Dax Pro
3) Brand Voice & Copy
- Tone: informative, confident, body-positive, inclusive, and consent-forward.
- Avoid medical/therapeutic claims unless substantiated (e.g., “clinically proven,” “FDA-approved” are prohibited unless we’ve stated so).
- Use people-first language; avoid slang that could be stigmatizing.
4) Imagery Guidelines
- Tasteful, non-explicit product and lifestyle imagery only.
- No nudity, explicit sexual acts, fetish content not allowed by platform policy, or any depiction that could imply non-consent.
- Feature diversity in gender expression, body type, age (adults only), and ethnicity when using lifestyle visuals.
- Always include alt text and maintain accessibility (sufficient color contrast, readable type).
5) Legal, Safety & Compliance
- Audience: 18+ only. Age-gate where applicable.
- Follow all applicable laws and platform policies for adult/sexual wellness advertising.
- Include FTC disclosures for endorsements/affiliate links (e.g., “As an affiliate, we may earn commissions…”).
- Respect privacy regulations (GDPR/CCPA). Do not collect or share data beyond what’s required for affiliate tracking.
6) Naming & Trademarks
- Approved names (non-exhaustive): Pipedream Products®, Pipedream®, King Cock®, PDX Elite®, Fantasy®, check website for more brands available.
- Do not create look-alike domains, social handles, or page names that imply official ownership.
- Do not use our trademarks in your business name, ad account name, or display URL.
7) Paid Media Rules (Important)
- No brand bidding. Do not bid on “Pipedream,” “Pipedream Products,” our trademarks, or misspellings (exact/phrase/broad).
- Add brand and variations to negative keywords.
- Do not use our trademarks in paid ad headlines/descriptions without written approval.
8) Promotions, Pricing & Coupons
- Only advertise offers/coupons that are active and provided via the affiliate network or in writing by Pipedream.
- No stacking discounts, misrepresenting pricing, or violating MAP policies (where applicable).
- Do not label codes “exclusive” unless approved.
9) Content & Placement Restrictions
- No placements on sites/apps that host illegal content, hate speech, or content involving minors.
- No spyware/adware, cookie stuffing, forced clicks, toolbars, or traffic laundering.
- No fake reviews or undisclosed AI-generated testimonials presented as real customer opinions.
10) Enforcement
- We reserve the right to withhold or reverse commissions and remove partners for violations.
- When in doubt, ask for approval before launching campaigns or creative.
Contact: Steve Madsen – VP Ecom, smadsen@diamondprod.com
Website: https://pipedreamproducts.com