| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content |  |  | |
| Discount Code |  |  | |
| Email |  |  | |
| Loyalty |  |  | |
| Search |  |  | |
| Behavioural Retargeting |  |  | |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. |  |  | Publishers must use approved materials, promote mental health sensitively, and not place ads alongside adult, age-restricted, or inappropriate content. |