Puckipuppy Awin Affiliate Program
Branding Guidelines
Version: 1.0
Last Updated: 8/1/2025
Contact: marketing@puckipuppy.com
These branding guidelines are designed to help you represent the Puckipuppy brand accurately and professionally across all affiliate content. Please follow these standards when promoting Puckipuppy through the Awin network.
1. Brand Overview
Puckipuppy is a premium electric bike brand established in 2017. Inspired by the joyful energy of a puppy, we design high-performance eBikes that combine adventure, comfort, and playful spirit for riders of all kinds.
We encourage creators and partners to promote our brand through authentic storytelling, quality content, and accurate product representation.
2. Brand Voice
Our tone is:
- Friendly but professional
- Energetic, positive, and encouraging
- Honest, helpful, and community-focused
Avoid using language that is exaggerated, pushy, or misleading.
Do:
- “Discover a powerful ride that brings freedom and fun to your everyday journey.”
- “Explore premium eBikes designed for performance, comfort, and joy.”
Don’t:
- “Best eBike in the world!”
- “Guaranteed to double your speed instantly!”
3. Logo Usage
Approved Logo (Primary):
Download PNG
Guidelines:
- Do not stretch, distort, or recolor the logo.
- Maintain clear space around the logo equal to the height of the “P.”
- Use the logo on white or neutral backgrounds for visibility.
- Do not place text or images over the logo.
4. Color Palette
| Element | Color | Hex Code |
|---|
| Primary Brand Orange | Bright Orange | #FF6B00 |
| Accent Beige Background | Soft Cream | #FFF4EC |
| Font Color | Dark Gray | #333333 |
| Link Color | Deep Orange | #E65C00 |
| Button Color (Primary) | Bright Orange | #FF6B00 |
| Button Hover | Orange Red | #D94F00 |
| H1/H2 Heading Colors | Bright Orange | #FF6B00 |
5. Typography
Use standard system fonts for email and web content:
- Headings: Arial Bold, Helvetica Neue, sans-serif
- Body text: Arial, Helvetica, sans-serif
- Font color: #333333
6. Creatives & Assets
Approved banners, product images, and promotional visuals can be downloaded from the Awin platform or directly from our content library.
If you need additional formats or seasonal creatives, contact us at marketing@puckipuppy.com.
7. Product Messaging
Always refer to the product specifications on www.puckipuppy.com before describing features. Highlight actual product benefits such as:
- Full Suspension Design
- 20"x4.0" Fat Tires
- 48V 20Ah Battery
- Long-Range Performance
- Comfort and Versatility
Avoid technical exaggeration, medical claims, or unverified performance promises.
8. Do’s and Don’ts
Do:
- Use official logos, banners, and product photos
- Write original and relevant promotional content
- Disclose your affiliate relationship clearly
- Link only to the official Puckipuppy site via Awin tracking links
Don’t:
- Use outdated or modified logos/images
- Bid on Puckipuppy trademark terms in search engines
- Use false urgency or misleading headlines
- Link directly to Puckipuppy.com outside of Awin tracking
9. Disclosure
Affiliates must include clear FTC-compliant disclosures in all promotional content. Example:
“As an affiliate of Puckipuppy, I may earn a commission on qualifying purchases.”
10. Need Help?
If you have questions, require asset updates, or want feedback on your content, we’re happy to help.
Email: marketing@puckipuppy.com
Website: www.puckipuppy.com
