Here is a comprehensive set of MoodifyPet Branding Guidelines to ensure all affiliate content stays consistent, professional, and aligned with the MoodifyPet brand identity.
MoodifyPet Affiliate Program Branding GuidelinesAbout MoodifyPet
MoodifyPet is the revolutionary, scent-based solution for eliminating litter box odor—safe, silent, and fragrance-free. Designed with patented ScentScreen™ Technology, our clay pendant neutralizes odor at the molecular level without masking it, providing 30 days of odor-free peace of mind for cat owners.
Tone & Voice
Empathetic – Understand the frustration of pet odor and offer a real, caring solution.
Scientific, Yet Simple – Highlight the tech, but explain it in everyday language.
Pet-Loving – Always prioritize the well-being of pets and their humans.
Clean & Professional – Avoid exaggerated claims or gimmicks.
Brand Messaging Do’s & Don’ts
Do:
Emphasize “odor neutralization, not fragrance.” “ Scientifically Proven” “IFRA Approved”
Mention “patented ScentScreen™ Technology.”
Highlight “safe, silent, and chemical-free.”
Reinforce “lasts 30 days” and “no power, no maintenance.”
Focus on eco-conscious, cruelty-free materials.
Note free shipping and subscription options.
To hang at human nose level height by the litter box area
Don’t:
Do not Describe the product as “just an air freshener.”
Do not Use phrases like “kills all odor instantly” (inaccurate or misleading).
Do not Make any medical or health claims.
Do not Suggest that MoodifyPet is a toy or chewable item.
Do suggest to put inside litter box
Product Details for Affiliate Use
Size: 2" x 3" ceramic pendant
Placement: Hang above or near the litter box
Duration: 30-day effectiveness per unit
Options: Single pack, Double pack, 4-gift pack, or 12-pack bundles
Subscriptions: Available monthly or quarterly with exclusive savings
Shipping: Always FREE in the U.S.
MSRP: $19.99 (1-pack); bundle pricing available
Approved Visual Assets
You may only use official MoodifyPet logos, product photos, and lifestyle images provided by the brand.
Download Brand Assets Folder: https://drive.google.com/drive/folders/1nIOAY8D62NfZC2YDvDsZW9qN2eLWu6kN?usp=sharing
[equest via moodifypet@10xgrow.com
Assets include:
MoodifyPet logos
Product imagery (on white, in lifestyle setting)
Icons & badges: 100% pet safe, eco-friendly, no electricity, etc.
Social banners & email headers
Videos
Logo Usage
Use logos on neutral or white backgrounds for clarity.
Maintain clear space around the logo—do not crop, stretch, distort, or apply effects.
Approved logo colors: Moodify Blue (#0097a7), White, Black.
Brand Colors
| Primary Teal | #0097A7 | Featured in buttons, links, headers |
| Soft White | #F9FAFB | Background and page content |
| Charcoal Gray | #222222 | Headings and prominent text |
| Slate Gray | #3E4C59 | Subheaders and body text |
| Highlight Yellow | #FFE066 | Accent for icons or callouts |
Typography (for digital assets)
Headlines: Montserrat or Arial Bold
Body Text: Open Sans or Arial Regular
Keep copy clean, with 2-3 sentence paragraphs and bullet points for features
Affiliate Call-to-Actions (CTAs)
Approved CTAs:
“Smell the Love NOT the Litter - Get MoodifyPet for an Odor Free Home”
“ Tired of the Cat Box Litter Odor ? - Try MoodifyPet Today”
“Say Goodbye to Litter Box Odor – Try MoodifyPet Today”
“Get 30 Days of Odor-Free Living for You and Your Cat”
“Try MoodifyPet Risk-Free – Safe, Scentless, and Silent”
“Shop Now with Free Shipping – Available in Bundles & Subscriptions”
Affiliate Compliance
Affiliates must:
Clearly disclose affiliate relationship per FTC guidelines
Never run paid ads using MoodifyPet-branded keywords
Avoid exaggerated, false, or non-approved claims
Need Help?
For asset access, approval of custom creative, or performance support:
moodifypet@10xgrow,com
https://moodifypet.shop
