MZ SKIN: Brand Identity and Visuals
MZ SKIN, founded by Dr. Maryam Zamani, is a brand that combines a purpose-driven approach with a premium aesthetic. Our brand is built on three core design pillars: Reveal, Enhance, and Protect. These pillars guide all our creative output, ensuring a consistent and sophisticated brand image.
Reveal: Our content is designed to be interesting and attractive, playing with product textures, platforms, and lighting to celebrate the products and their ingredients.
Enhance: We focus on making content personal. This means featuring faces, expressions, and close-ups that relate to the products. The person and the results they achieve are always at the center of our story, not just the product itself.
Protect: We maintain a consistent premium look by using a clear logotype, defined safe areas, and a specific color palette. We prioritize white space to protect the brand's premium feel and visual integrity.
Our logotype, which includes "MZ SKIN by Dr. Maryam Zamani," is designed to be clear and easy to identify. It should always be placed with plenty of space around it to ensure it is easy to read and its clarity is protected.
The MZ SKIN brandmark is a hydrangea, which is the cornerstone of our skincare philosophy. The hydrangea symbolizes healthy skin and is inspired by the plant's captivating beauty. This brandmark represents our commitment to nurturing healthy, radiant skin through hydration.
Brand Colours and Fonts
Our brand has a clean, bold, and elegant color palette that is both modern and premium. The palette includes two sets of colors: one for digital use and one for print, ensuring consistency across all mediums. We use various shades of pink, beige, white, and brown to create different moods, with pink tones remaining dominant to maintain the brand's authentic and sophisticated persona.
We use three fonts to create a strong and clear message:
Primary Font: Kannada MN Regular (uppercase with 0.5px spacing).
Secondary Font: Calibre Regular (can be used in upper or lowercase).
Complementary Font: Estilo Pro Medium (always in uppercase).
Affiliate Program Details
As an affiliate, you'll be partnering with a brand that values scientific research, efficacy, and a beautiful aesthetic. Our guidelines are in place to help you effectively represent our brand's premium and sophisticated identity. Please ensure all designs and creative assets for promotion are submitted to our team for approval before execution. A minimum of 48 hours is required for the approval process.
We look forward to working with you to share the MZ SKIN story and products!
