Logo Usage: Affiliates must use the official Sarah Creal logo in its original form, without alterations to color, proportions, or text. The logo must be placed on a plain background to maintain visibility and impact. Any variation of the logo (e.g., color or layout changes) must be approved by the Sarah Creal marketing team.
Clear Space: Ensure there is adequate clear space around the logo to prevent it from being crowded by other elements. The minimum clear space should be at least 1.5x the height of the logo.
Do Not Use: Affiliates must not use the logo in any misleading or inappropriate contexts (e.g., suggest that Sarah Creal endorses other products/services outside the affiliate program).
Preferred Placement: The logo should be placed in a prominent area on your website or promotional materials where it will be clearly visible to the audience.
2. Tone & Messaging
Consistent Messaging: Affiliates should consistently communicate the value of Sarah Creal's products or services in a positive and honest manner.
Do Not Mislead: Affiliates should never misrepresent Sarah Creal in any way. All claims about Sarah Creal products/services should be true and verifiable. Avoid exaggerated or false claims, as they could harm both the affiliate’s and the brand’s reputation.
Language Style: Affiliates are encouraged to use a friendly, approachable, and professional tone when communicating. Keep language simple, clear, and free from jargon.
3. Color Palette
Primary Brand Colors: Affiliates must use Sarah Creal's official color palette in promotional materials. These include:
Color 1: Black
Color 2: White
4. Banners & Promotional Material
Approved Assets: Affiliates may use the official banners, buttons, and promotional images provided by Sarah Creal. Custom banners should be approved by the Sarah Creal marketing team before use.
Do Not Alter Assets: Affiliates must not alter, resize, or modify the approved assets in any way. This includes color adjustments, text changes, or resizing that could distort the image.
5. Social Media Guidelines
Brand Mentions: Affiliates are encouraged to tag Sarah Creal in social media posts related to the affiliate program. Use the official social media handles: IG @Sarah.Creal; FB @SarahCrealBeauty; TT@SarahCrealBeauty
Hashtags: Use the official hashtags when promoting Sarah Creal content. Examples include: #SarahCrealBeaury, #WelcomeToTheClub, #BeautyOver40
Content Approval: Any social media posts containing affiliate links or content promoting Sarah Creal must comply with the affiliate program’s terms and conditions and is subject to review by Sarah Creal.
No PPC: Regardless of their ownership and/or control of the aforesaid, an Affiliate may not advertise or promote Sarah Creal products in any way, either free or paid, on any coupon sites, coupon social media groups or accounts, deal/discount sites, deal/discount social media groups, paid advertising platforms such as Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, or any other advertising platform.
6. Legal & Compliance
Affiliate Disclosures: Affiliates must include the necessary disclosures in all content, such as “#Ad” or “#Sponsored” to comply with advertising regulations.
Intellectual Property Rights: Affiliates are not permitted to infringe on any intellectual property rights or create content that is offensive, misleading, or inappropriate in relation to Sarah Creal.
Compliance with Terms: Affiliates must adhere to all the terms and conditions outlined in the affiliate program agreement, including respecting Sarah Creal's intellectual property, trademarks, and reputation.
7. Quality Control & Approval
Review Process: Before going live with any promotional content or materials, affiliates must submit them for review and approval by the Sarah Creal marketing team. The approval process ensures that the content aligns with our brand standards.
Reporting Concerns: If any affiliate content is found to be non-compliant or damaging to the brand’s image, Sarah Creal reserves the right to request removal or alteration of such content.
