| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We use last-click attribution via AWIN, so sales may be de-duplicated depending on the source. |
| PPC Brand | | | Affiliate sales are de-duplicated against our own brand search campaigns to avoid cannibalisation. |
| PPC Generic |  |  | |
| E-mail Advertising | | | |
| Display Advertising | | | If tracked through the same platform (e.g. Meta or Google Display), some de-duplication may occur. |
| Direct Partnerships | | | Where partnerships include exclusive codes or attribution, we reserve the right to de-duplicate. |
| Price Comparison | | | Sales from CSS or comparison engines may be de-duplicated if tracked in-house. |
| In House Publisher program | | | If an internal referral system is used, publisher sales may be de-duplicated. |
| Other Affiliate Networks | | | To avoid double commission, we de-duplicate sales tracked through other networks. |
