Publishers are strictly prohibited from placing any Skoove promotional materials, links, or references on websites or platforms that feature or promote adult content, pornography, gambling (including but not limited to casino, poker, sports betting, or lottery), religious content, political content, violence, hate speech, illegal activities, or any other content deemed harmful to the Skoove brand.
In the case of global news publishers, Skoove promotional materials may only be presented on pages and sections intended for general audiences, including content suitable for both adults and children, provided such pages do not contain or display topics, advertisements, or links relating to adult content, pornography, gambling (including but not limited to casino, poker, sports betting, or lottery), religion, politics, violence, hate speech, illegal activities, or any other content that may cause reputational harm to the Skoove brand.
Any breach of this restriction shall result in immediate termination from the program and forfeiture of unpaid commissions.
BRAND GUIDELINES:
1. Brand Essence
Tagline: “Piano lessons that work.”
Skoove exists to make piano learning approachable, enjoyable, and effective for everyone — from children aged 7+ to adult beginners and beyond. We combine friendly teaching, sheet music literacy, and real technique with an affordable and supportive platform.
2. Unique Value Propositions
These pillars should always come through in messaging and visuals:
A. Friendly and Understandable Course Structure
Emphasize gentle learning curves and stepwise progression.
Highlight how lessons are beginner-friendly and less overwhelming.
Stress customized experiences for kids (shorter lessons, playful rewards, interactive tracks).
Show integrated technique exercises (scales, agility, hand independence).
Mention practical practice guidance from our expert piano educators (“split hands,” “repeat slowly,” “build confidence”).
B. Sheet Music & Notation-Centric Approach
Position Skoove as the platform that teaches real music reading early on.
Reinforce musical literacy as a core skill, not an afterthought.
Differentiate from competitors that rely too heavily on “falling notes” or song mimicry.
C. Affordability & Value
Communicate regional pricing benefits and special offers where relevant.
Position Skoove as a smarter value compared to Flowkey and Simply Piano (often seen as expensive).
Frame lifetime pricing ($149.99 deal vs. $299.99 regular) as a long-term investment in learning, and more affordable than piano lessons.
D. Customer Service Advantage
Highlight responsive and supportive service when relevant.
Showcase real stories of quick issue resolution to build trust.
Acknowledge service reliability as a key differentiator in a crowded market.
E. Clear Method for Technique & Theory Integration
Stress that Skoove balances songs + technique + theory.
Emphasize real-world piano skills: posture, hand coordination, and music theory.
Position Skoove as structured but flexible: users can follow a guided course or explore songs.
3. Tone of Voice
Friendly & Encouraging: Speak like a patient music teacher. Avoid jargon-heavy or intimidating wording.
Confident but Supportive: Highlight expertise without arrogance.
Educational & Playful: Balance clarity with inspiration — piano learning should feel exciting, not clinical.
Trustworthy: Reinforce reliability, value, and customer-first philosophy.
4. Messaging Guidelines
Core Messages to Use Consistently
“Step-by-step piano lessons designed for beginners and kids 7+.”
“Learn to read music with us”
“Balanced approach: songs, technique, and theory.”
“Affordable, flexible pricing for every learner.”
Messaging to Avoid
Don’t oversell as a “game” (too close to competitors’ positioning).
Don't oversell as AI (years ago this was mentioned next to Skoove, but we are an app made by real, highly experienced piano educators)
Avoid promising “instant mastery” — emphasize confidence-building progress instead.
Do not underplay sheet music — it’s a core differentiator.
5. Visual & Creative Direction
Imagery: Friendly, welcoming visuals — diverse learners (kids, teens, adults). Show real people with real pianos more than abstract app screens.
Color Palette: Warm, approachable tones (music-related accents like ivory, black, and gold can highlight professionalism).
Typography: Clean, readable fonts that reflect approachability + professionalism.
Tone in Ads: Encouraging, aspirational, family-friendly. Showcase confidence rather than pressure.
6. Brand Differentiators (vs. Competitors)
Unlike Yousician/Simply Piano → less gamified, more structured, with better technique exercises.
Unlike Flowkey → more affordable, more supportive service, clearer beginner pathway.
Unique Strengths: Notation focus, customizable learning journey, real technique + theory, family-friendliness.
