1. General Terms
Affiliates must comply with the programme’s brand guidelines, ensuring all promotions represent the brand in a professional, accurate, and ethical manner. All marketing activity must be lawful, transparent, and in line with applicable advertising regulations, including but not limited to ASA, CAP Code, GDPR, and AWIN’s network policies.
Affiliates are expected to maintain the highest standards of integrity. Misleading, fraudulent, or deceptive practices, such as false claims, fake endorsements, or artificially inflating traffic or conversions, are strictly prohibited. Affiliates must clearly disclose their relationship with the brand in accordance with advertising disclosure rules (e.g., FTC, CMA).
All creative materials, logos, and brand assets provided through AWIN or directly by the brand remain the intellectual property of the brand. Affiliates may only use these assets for the purposes of the programme and may not alter them without prior written consent.
2. Promotional Restrictions
To protect the reputation of the brand, affiliates must not use certain promotional methods. Prohibited traffic sources include but are not limited to:
Adult, illegal, or offensive content.
Incentivised methods such as cashback, loyalty points, paid-to-click schemes, or rewards, unless explicitly approved in writing.
Toolbar, adware, or browser extensions that interfere with tracking or user experience.
Misleading or deceptive advertising, including false claims about products, services, or pricing.
Cookie stuffing, forced clicks, or any manipulation of AWIN’s tracking technology.
Sites or placements that are primarily designed to generate fraudulent clicks or impressions.
Any violation of these restrictions may result in suspension or termination from the programme, with commissions withheld at the brand’s discretion.
3. PPC Policy
Paid search marketing must be carried out responsibly. Affiliates are not permitted to:
Bid on the brand’s trademarks, trade names, or any variations, misspellings, or close derivatives.
Bid on competitor brand terms with the intention of misleading customers or implying an association.
Use the brand name in ad copy, display URLs, or as part of a destination link without prior authorisation.
Direct link to the brand’s website (direct-to-merchant URL bidding is prohibited).
Affiliates may bid on generic, non-branded keywords to drive traffic to their own approved landing pages, provided that such pages offer unique content and comply with the brand’s guidelines. Affiliates found in breach of this policy risk immediate removal from the programme.
4. Voucher Code Policy
Only voucher codes that are officially issued and approved by the brand may be promoted. Affiliates are strictly prohibited from:
Using unapproved, expired, or scraped codes from third-party sources.
Encouraging users to search for non-existent or invalid codes.
Creating “false” voucher code pages designed to mislead or capture traffic.
Any commissions generated from the misuse of voucher codes will be reversed. Repeated misuse may result in termination from the programme.
5. Content Guidelines
Affiliates must ensure that all published content is accurate, transparent, and consistent with the brand’s tone and values. Content should provide genuine value to users and must not mislead or misrepresent the brand’s products or services.
The following rules apply:
Tone should be professional, helpful, and informative.
Claims must be factual and, where applicable, supported by evidence. Exaggerated or unverified promises (e.g., “guaranteed results”) are prohibited.
Prohibited language includes terms such as “official site” or “exclusive partner” unless authorised by the brand.
Content must comply with all advertising regulations and disclosure requirements, including affiliate disclaimers.
Affiliates must not publish defamatory, discriminatory, or offensive material in association with the brand.
All content remains the responsibility of the affiliate, and the brand reserves the right to request edits or removal of any material that does not meet compliance standards.
6. Email Marketing Rules
Email marketing is permitted only under strict compliance conditions. Affiliates must:
Use permission-based email lists only. Purchased, rented, or scraped lists are not allowed.
Adhere to all applicable regulations, including GDPR, CAN-SPAM, and PECR.
Clearly identify themselves as the sender, and ensure that subject lines, headers, and sender details are accurate and not misleading.
Include a working unsubscribe mechanism in every email, which must be honoured promptly.
Use only approved creative, subject lines, and messaging provided by the brand or explicitly approved in writing.
Failure to comply with these requirements will result in immediate suspension from the programme and potential legal liability for any breaches of data protection law.
