The Pamela's identity is a reflection of our beliefs and who we are. Consistency with our identity is critical to upholding our beliefs and creating connections with consumers. These guidelines detail the visual expression of our brand.
Brand Promise
To provide the perfect balance of delicious & better-for-you family favorite indulgences.
Logo Usage
We've provided our primary logo for use in content you share. The most basic rule is to always make sure the logo is legible. The following are NOT permitted:
- Rotating the logo
- Squishing or stretching the logo
- Using a drop shadow on the logo
- Changing the colors of the logo
- Adding an outline to the logo
Photography
Images should be natural, light, and airy.
Colors
- Primary colors: Pale Blue (CMYK: 15, 0, 0, 0), Pamela's Blue (CMYK: 78, 45, 11, 16), Warm Gray (CMYK: 45, 48, 45, 26).
- Accent colors: Yellow (CMYK: 0, 8, 75, 0), Lavender (CMYK: 17, 41, 0, 0), Rose (CMYK: 0, 73, 30, 0).
Typography
- Headlines and key language: SAGONA Book, Medium & Italic
- Body copy: GREYCLIFF FAMILY
