Please review our media kit for branding details below:https://www.paragonsports.com/pages/media-kit
🏷 Brand Overview
Paragon Sports is New York City’s premier destination for premium sporting goods, apparel, and outdoor gear. Since 1908, we’ve been known for curating top-tier brands and delivering a trusted shopping experience to athletes, adventurers, and active lifestyle consumers.
🧭 Brand Voice & Tone
Our voice is:
Confident and knowledgeable – we’re experts in performance and gear.
Friendly and encouraging – we want people to move, explore, and thrive.
Urban and refined – we’re New York born and bred, and our style reflects it.
Use language that motivates, informs, and inspires action. Avoid slang, over-promising, or gimmicks.
✅ Use:
“Shop high-performance gear from the world’s best brands.”
“Trusted by athletes, built for everyone.”
❌ Avoid:
“Best prices in the game!”
“Cheap gear for any sport!”
🎨 Logo Usage
Use only approved logos provided by the affiliate team or available via the Awin creative portal. Do not stretch, recolor, or crop the logo.
Primary Logo:
Full-color on white/light backgrounds
White or monochrome version for dark backgrounds
Minimum Clear Space:
Maintain padding equal to the height of the "P" in "Paragon" on all sides.
📸 Imagery Style
High-resolution, lifestyle-driven photos
Urban, outdoor, and active lifestyle contexts
Diverse and inclusive representation
Authentic action shots > studio product photos
Avoid overly filtered, stocky, or outdated images.
🔗 Affiliate Messaging Tips
When creating content as an affiliate:
Always include your unique tracking link.
Mention Paragon Sports by full name on first mention; use “Paragon” after that.
Highlight seasonal sales, exclusive brands, or New York heritage where relevant.
Ensure disclosures (e.g., #ad, #affiliate) are present where required.
📦 Product Categories to Feature
Best-converting categories include:
Running shoes & apparel
Outdoor & hiking gear
Fitness equipment
Tennis rackets & accessories
Premium activewear brands
📥 Questions or Assets?
For logos, banners, updated promotions, or brand questions, contact:
Affiliate Team
📧 kyle.delvecchio@eaccountable.com
🌐 www.paragonsports.com
