Brand Narrative
For those who move fast, live loud, and feel most like themselves under the sun.
Dos Gardenias exists to create luxury swimwear that goes beyond the beach—empowering confidence, movement, and self-expression. Experience how powerful feeling good can be.
Taglines:
Primary: Designed to move. Built to last. Made to go further.
Secondary: Cut for movement. Made to last. Designed to be lived in.
Brand Messaging
OUR VOICE + TONE:
At Dos Gardenias, we’re not here to play it safe—and neither is she. Our voice is bold, outspoken, and unapologetically confident. We speak to women who move with purpose, push up against limits, and never wait for permission. There’s an edge to how we talk—cool, direct, and never watered down or too filtered. Whether we’re talking versatility, function, or style—it’s always with power, clarity, and attitude.
Tone Pillars
CONFIDENT & EMPOWERING
We speak to women who define their own journey and move through life unapologetically. Our tone inspires strength and self-expression, with messaging that makes you feel unstoppable. We celebrate the boldness of the modern woman who embraces both softness and strength.
Do: "Swimwear designed to move with you—supportive fits, sculpted cuts, and fabrics that keep up, wherever you're headed."
Don’t: "Swimwear for lounging by the pool."
SOPHISTICATED & VERSATILE
Our voice is elevated yet approachable, blending high fashion with everyday wearability. We make luxury swimwear feel effortless, style-forward, and designed for a life in motion. Our tone is as versatile as the pieces we create, effortlessly transitioning from the ocean to the city.
Do: "Luxury swimwear that moves with you."
Don’t: "Swimwear for the beach, the pool and everywhere else.”
INNOVATIVE & PURPOSEFUL
We combine cutting-edge craftsmanship with sustainability to create pieces that speak to both style and purpose. Our messaging is modern and forward-thinking, reflecting a brand that is rooted in conscious design and bold innovation.
Do: "Crafted from the ocean, designed for the bold."
Don’t: "Swimwear made with amazing fabrics."
FEARLESS & CASUAL
We embrace a fearless spirit and a casual attitude. Our tone makes you excited to get moving, creating a sense of freedom in every piece. Whether you're surfing the waves or walking the streets, we invite you to express yourself fully—no hesitation, no limits.
Do: "For the woman writing her own rules."
Don’t: “For the woman who follows the crowd.”
