VIR VITA — Branding Guidelines
✦ Brand Name
Please refer to the brand as VIR VITA (always in all caps with a space)
Do not use lowercase (e.g., “vir vita”) or omit the space (“VIRVITA”)
✦ Logo Use
Logos should not be altered, stretched, or placed on busy backgrounds
Only approved logos provided in the Documents tab may be used
Minimum clear space around logo: 0.5x logo height
✦ Visual Identity
Color palette: Earth tones, neutrals, soft whites, deep browns, olive, sand, and black
Tone: Elevated, quiet luxury, timeless
Imagery: Use brand-provided lifestyle and product images only. Do not source images from social media without written approval.
✦ Messaging Guidelines
VIR VITA is rooted in simplicity, sustainability, and timeless design
Key messaging pillars:
“Designed to last through the seasons”
“Refined pieces crafted from linen, cotton, and cashmere”
Avoid using language like:
“Cheap,” “deal,” “bargain,” or “fast fashion”
Overly promotional tone that conflicts with our minimalist ethos
✦ Do's & Don’ts for Affiliates
Do:
Use UTM-tagged links provided via Awin
Showcase garments in natural light, outdoors, or styled simply
Highlight materiality, sustainability, and longevity
Don’t:
Promote using unauthorized discount codes
Run PPC ads using our brand name or variations
Alter imagery or use low-resolution photos/screenshots
✦ Asset Access
You can download current approved images, logos, and product PDFs from the Documents tab within Awin.
For high-res campaign imagery or press inquiries, please contact us directly via Awin messaging.
