✨ Enchant Brands – Creative & Branding Guidelines for Affiliates
Brand Essence
Enchant Brands delivers the best‑tasting quality nutrition — organic plant proteins and grass‑fed collagen — designed as an approachable solution that tastes amazing. Every sip honors multigenerational farmers and culinary experts.
Our voice: Authentic, sophisticated, and caring.
Tone of Communication
Speak as a trusted friend and knowledgeable guide.
Emphasize taste + quality with every message.
Highlight our values: Integrity, Quality & Care, Honor Heritage.
Avoid pushy sales language; focus on the reward and delight of great‑tasting nutrition.
Visual Identity
Colors: Use our core palette sparingly and intentionally:
Deep Blue (PMS 2746 C)
Violet (PMS 266 C)
Bright Purple (PMS 2184 C)
Fresh Green (PMS 3405 C)
These colors represent trust, thoughtfulness, care, and freshness.
Typography: Clean, modern fonts with good readability; no overly decorative or comic fonts.
Photography Style:
Show ingredients as irresistibly tasty, perfectly imperfect, with real textures.
Shakes/liquids should look smooth, silky, believable — served in glassware with copper flatware or light wood surfaces.
People: Active or enjoying a shake, 35+, predominantly female, in natural light.
Environments: Bright & modern indoors or outdoors with greenery; avoid cold, clinical spaces.
No plastic cups, no plastic straws, no overly posed stock imagery, no children.
Brand Promises
Delicious + Nutritious: Our nutrition should feel like a reward.
Restaurant quality at home: Premium yet approachable.
Honoring heritage: We proudly source from multi‑generational North American farms.
Things to Avoid
Don’t present Enchant as a medical or clinical supplement.
Don’t mimic a “traditional supplement” look; instead show lifestyle, enjoyment, and quality.
Don’t use our brand name in misleading ways, inappropriately placed PPC ads, or unauthorized URLs.
Key Messaging for Affiliates
Focus on taste, quality, and convenience.
Reinforce that Enchant is for active adults (35–55) who value functional benefits like joint, bone, muscle support but don’t want to compromise on flavor.
Always link directly to enchantbrands.com with your approved affiliate links.
Use only approved brand assets and follow the above visual/voice guidelines.
