🎨 Brand Guidelines – Araco Interiors
To maintain consistency and protect the integrity of our brand, please follow these guidelines when promoting Araco Interiors as an affiliate:
✅ Approved Brand Name
Always refer to the brand as “Araco Interiors” (capitalised, no abbreviations)
🎯 Tone of Voice
Use a tone that reflects luxury, quality, and design expertise
Messaging should feel elegant, aspirational, and informative
Avoid overly casual or gimmicky language (e.g. “cheap” or “budget”)
🖼 Imagery & Assets
Use only approved images and banners provided via Awin or upon request
Product photography must not be altered or watermarked
Avoid using outdated product images or screenshots from third-party platforms
🔤 Typography
Where possible, use clean, modern serif or sans-serif fonts
Avoid using overly decorative or comic-style fonts in promotions
🎨 Brand Colours (for creatives)
Black: #000000
White: #FFFFFF
Gold Accent: #D4AF37 (for luxury highlights)
🚫 Prohibited Terms
Do not use the following in promotional copy:
“Cheap sofas”
“Budget kitchens”
“Imitation designer furniture”
Any claim implying Araco Interiors is a resale platform (e.g., “reseller of Buster + Punch”)
🔖 Discounts & Promotions
Only promote official discounts and approved codes
Do not invent or promote expired offers
💼 Product Categories to Focus On
Luxury Sofas (Araco branded & designer)
Bespoke Kitchens
Designer Lighting (Buster + Punch, CTO, etc.)
High-End Appliances (Bosch, Neff, Siemens, AEG)
Trade & B2B Services (optional, if approved)
If you need custom creatives, brand assets, or further clarification, please contact us at marketing@aracointeriors.co.uk
