| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | Allowed, provided promotions are transparent and compliant with program terms. |
| Content | | | Blogs, reviews, and editorial content are encouraged. |
| Discount Code | | | Coupon/voucher sites are allowed if codes are current and approved. |
| Email | | | Allowed with proper opt-in compliance and no misleading claims. |
| Loyalty | | | Loyalty and reward platforms may participate. |
| Search | | | Allowed within PPC rules — brand term restrictions apply (see Terms). |
| Behavioural Retargeting | | | Permitted if compliant with privacy regulations and Awin guidelines. |
| Media Brokers | | | Not accepted due to lack of control over ad placements and targeting. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Vawoo.com sells age-restricted products (18+). Affiliates must ensure their promotions do not target minors and comply with all local laws and advertising guidelines related to vaping. Promotion on websites with adult, illegal, or misleading content is st |
