GB Posters & Merchandise

Responsibilities

Affiliates are responsible for ensuring their websites and marketing activities comply with all relevant regulations and best practices at all times. This includes—but is not limited to—guidelines relating to:

Data protection, cookies, and privacy

Email marketing and retargeting

Behavioural marketing

The ASA, CAP, and IAB guidelines

Content & ASA Compliance

As of 1 March 2011, the ASA’s remit was extended to cover digital content. Affiliates must ensure they are familiar with these changes and fully compliant at all times. Further information can be found on the Affiliate Window blog.

Only promotional content supplied directly by GB Posters or communicated through AWIN may be used. Affiliates must not use or rely on third-party sources for GB Posters content, as accuracy cannot be guaranteed.

Approved sources include:

The GB Posters Affiliate Manager

News Manager on AWIN

AWIN Account Executive for our programme

Social Media Disclosure

When sharing affiliate links in public or social spaces (e.g. forums, Facebook, Twitter), links must be clearly identifiable as part of an affiliate relationship. This ensures transparency and avoids misleading consumers. Affiliates should consult the ASA guidance for appropriate disclosure practices in social media environments.

PPC Policy

PPC bidding on our brand terms is strictly prohibited. This includes:

Brand name: GB Posters, GBPosters, gbpostersmerch.com

Misspellings and variations: GB-Posters, Posters GB, GB Postres, etc.

Brand + generic terms: ‘GB Posters Vouchers’, ‘GB Poster Offers’, ‘GB Poster Codes’, etc.

Affiliates must negatively match all brand terms and variations to avoid accidental bidding or visibility due to broad match settings. This restriction applies across:

All PPC search engines

Content/display networks (e.g. Google Display Network)

Paid social channels (e.g. Facebook PPC)

Refer to our AWIN (Darwin) profile for further PPC guidance.

Voucher Code Policy

Affiliates may only promote official voucher codes issued through:

Our AWIN affiliate account

Directly from the GB Posters Affiliate Manager

Early leaks or promotions prior to a code’s start date are strictly prohibited. Any sales made using codes before their start date will not be commissioned.

If a code has an expiry date, this must be clearly displayed. Expired codes must be removed or clearly marked as expired unless instructed otherwise. Failure to do so may result in suspension from the programme.

Please follow the IAB voucher code best practices.

Commission & Product Exclusions

Commissions will not be paid on:

Orders benefiting from bulk discounts

Orders qualifying for multibuy offers (e.g. poster + frame bundles)

Investigations & Penalties

Any unauthorised activity will be investigated. During this time, commissions may be suspended or set to 0%.

A warning will be issued outlining the breach

You’ll have 7 days to rectify the issue and notify us in writing

Failure to comply may result in continued suspension or removal from the programme

Repeated or serious breaches may result in further penalties or immediate removal.

Questions?

For any questions regarding these terms or your participation in the programme, please contact:

Richard Jarmin
📧 richard@gbpostersmerch.com