Logo Usage
Use only approved logos provided in the affiliate media kit.
Do not stretch, crop, recolor, or place the logo on a busy background.
Maintain clear space around the logo for visibility.
Use the light/blush logo version on dark backgrounds.
Color Palette
Use these brand colors in your content when possible:
Blush Pink — #Fcc9c6
Cream — #f7f2ed
Silver (Metallic) — #b2b3b5
Dark Gray — #46413c
Visual Style
Use natural, flattering lighting with minimal filters.
Showcase confident, authentic beauty at all ages.
Use clean, editorial-style visuals with a luxury feel.
Incorporate lifestyle imagery that reflects ritual and escape, not just product shots.
Messaging
When writing about Nikol Beauty:
Emphasize confidence, authenticity, and celebrating mature skin.
Highlight professional, esthetician-led expertise.
Use terms like: pro-aging beauty, enhance don’t mask, luxury for real women, radiance at every age.
Avoid terms like: anti-aging, cover flaws, hide imperfections, filters, Botox.
Examples:
“My skin deserves luxury and confidence. Nikol Beauty’s Creamy Concealer enhances my glow, not covers it.”
“The perfect pro-aging lipstick for mature skin — Actually, I Can by Nikol Beauty. Bold, hydrating, and unapologetic.”
Affiliate Do’s and Don’ts
Do:
Always use your unique affiliate link.
Tag @nikolcosmetics on Instagram and TikTok when applicable.
Clearly disclose your affiliate relationship (#ad, #affiliate).
Share authentic, personal content with your experience of the products.
Don’t:
Alter or misrepresent product packaging or claims.
Promise unrealistic results.
Use Nikol Beauty in connection with unrelated or controversial topics.
Bid on branded keywords in paid ads.
