| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We apply de-duplication to avoid double commission payments across overlapping paid channels. |
| PPC Brand |  |  | Publisher sales will be de-duplicated against internal brand PPC campaigns. |
| PPC Generic |  |  | Generic paid search campaigns (non-brand) will also trigger de-duplication. |
| Email Advertising |  |  | De-duplicated against internal email campaigns. |
| Display Advertising |  |  | De-duplicated against paid display ads (Google Display Network, etc.) |
| Direct Partnerships |  |  | De-duplicated against directly contracted partnerships. |
| Price Comparison |  |  | |
| In House Publisher Programme |  |  | |
| Other Affiliate Networks |  |  | |