| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | Allowed if all program terms (e.g., no brand bidding) are followed. |
| Content | | | Ideal fit – blogs, review sites, and home/interior design content. |
| Discount Code | | | Must only use voucher codes issued through Awin. |
| Email | | | Email affiliates must comply with anti-spam and GDPR standards. |
| Loyalty | | | Loyalty and rewards platforms are accepted. |
| Search | | | Must follow all brand bidding restrictions detailed in PPC terms. |
| Behavioural Retargeting | | | Allowed if tracked via Awin with transparent activity. |
| Media Brokers | | | Case-by-case – must not run media under false branding |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. |  |  | |
