Waterpump.co.uk Blue
HEX #1697D3
RGB 22,151, 211
Waterpump.co.uk Black
HEX #3A3A3A
RGB 58, 58, 58
Waterpump.co.uk Dark Grey
HEX #595959
RGB 89, 89, 89
Waterpump.co.uk Grey
HEX #909090
RGB 144, 144, 144
Waterpump.co.uk Branding
This guide documents the Waterpump.co.uk branding core principles. Please refer to this
document when creating any file for the company, be it a presentation, a flyer or online
communications. The goal is to achieve a consistent outgoing branding.
Titles
Font: Roboto Bold
Colour: Solver Black
Font-size: 20
Line-height: 23
Body text
Font: Arimo Regular
Colour: Solver Dark Grey
Font-size: 8
Line-height: 11
