| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We manage our own brand search activity and do not allow affiliate PPC bidding. These sales are de-duplicated.
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| PPC Brand | | | We manage our own brand search activity and do not allow affiliate PPC bidding. Sales from our brand PPC campaigns are de-duplicated. |
| PPC Generic | | | Affiliate sales are de-duplicated against our paid search (generic) activity to ensure accurate channel attribution
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| Email Advertising | | | Our internal email marketing is de-duplicated to avoid double attribution.
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| Display Advertising | | | We de-duplicate to prevent overlap with paid display and retargeting campaigns.
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| Direct Partnerships |  |  | |
| Price Comparison | | | |
| In House Publisher Programme | | | |
| Other Affiliate Networks | | | |
