Always capitalize and spell Cushie correctly (not “cushy” or “CUSHIE”)
Cushie's tone is friendly, modern, and solution focused. We speak directly to real people navigating small-space living concerns. We emphasize comfort, simplicity, and versatility. It's important to hit on key features:
- Easy to clean
- Pet-friendly
- Washable
- Customizable
- Comfortable
- Sit to sleep in seconds
Don't modify the Cushie logo or imagery. Don't use negative language or refer to the sofa as such as cheap, budget, or discount furniture. Don't make false claims.
