Highr.co Affiliate Branding Guidelines
1. Brand Overview
Highr.co represents premium quality, craftsmanship, and timeless style. Our brand stands for confidence, individuality, and elevated everyday apparel. Affiliates should reflect these values in all promotions.
2. Logo Usage
Use only approved Highr.co logos from the affiliate asset library.
Maintain clear space around the logo equal to the height of the letter “H” in Highr.
Do not stretch, distort, or change logo colors.
Use the logo on solid backgrounds with enough contrast for clarity.
3. Brand Colors
Primary: #1A1A1A (Rich Black)
Secondary: #E5E5E5 (Light Gray)
Accent: #F4A261 (Warm Amber)
4. Typography
Headlines: Montserrat Bold
Body Text: Open Sans Regular
Avoid using other fonts that don’t match our clean, modern style.
5. Tone & Voice
Use confident, authentic, and inclusive language.
Highlight craftsmanship, quality, and style through storytelling.
Avoid jargon, slang, or exaggerated claims.
6. Imagery
Use high-resolution images from the official asset library.
Show apparel in natural lifestyle settings — outdoors, urban environments, or casual gatherings.
Avoid heavily filtered or overly stylized images.
7. Social Media & Advertising
Tag @Highr.co and use hashtags #HighrStyle #ElevateYourEveryday when appropriate.
Follow FTC guidelines by clearly disclosing affiliate links (e.g., #ad or “Sponsored”).
Do not make misleading or false claims.
8. Prohibited Uses
No use of competitor trademarks or misleading comparisons.
No unauthorized giveaways or discounts outside approved campaigns.
No spamming or deceptive SEO tactics.
