Crown Supplements — Branding Guidelines (affiliate use)
Please follow these simple rules when promoting our brand. Anything not covered here? Email sales@crownsupplements.com for fast clarification.
1. Brand name
Correct form: Crown Supplements
Do not: add hyphens, CamelCase, or alter the spelling.
2. Logo
Download the official PNG/SVG pack from our Documents tab.
Use only the supplied artwork; do not stretch, recolour, crop, rotate, or place on low-contrast backgrounds.
Minimum on-screen width: 140 px.
3. Tone of voice
Straight-talking, benefit-led, science-supported.
No slang, emojis, ALL-CAPS copy, or claims we cannot legally substantiate (e.g. “cures disease”).
Always state “food supplement” not “medicine” or “drug.”
4. Content do’s & don’ts
| Do | Don’t |
|---|
| Focus on purity—“only the active ingredient, no fluff” | Claim our products diagnose, treat, cure or prevent any condition |
|---|
| Highlight vegan capsules, organic sourcing and UK manufacture | Mention third-party retailers, re-package pricing, or create your own bundle codes |
|---|
| Use clinically cited data & link to authoritative sources | Use before/after photos or unverifiable medical testimonials |
|---|
5. Product images
Use only high-resolution pack shots and lifestyle images supplied in the Brand Asset folder.
Cropping for aspect-ratio is fine; do not add text overlays or filters.
6. Discount codes / pricing
Publish only the coupon codes issued via Awin.
No self-generated, time-limited, or parity-breaking offers without written approval.
