KC Cattle Company Branding Guidelines for Affiliates
Brand Voice:
Authentic, proud, and mission-driven with a respectful tone
Highlight veteran ownership, premium quality, and American heritage
Avoid exaggerations or false claims—focus on real stories and quality
Logo Usage:
Use only official logos provided via AWIN or affiliate portal
Maintain clear space around logos; do not stretch, distort, or recolor
Do not overlay logos on busy backgrounds that reduce visibility
Colors & Fonts:
Stick to brand colors: deep navy, rich red, and warm neutrals (see brand kit)
Use clean, readable fonts consistent with KC Cattle Company style
Imagery:
Use high-quality product photos and lifestyle shots provided
Avoid stock images that don’t match the brand’s rugged, authentic feel
Highlight the connection to American farms and veteran heritage
Prohibited Use:
Do not alter logos or brand marks
No use of offensive or controversial imagery
No use of the brand for political or unrelated causes
Approvals:
Any custom creative or major brand usage outside of provided assets requires prior approval from the KC Cattle Company marketing team
