MISSION: To brings people together over great coffee, anywhere, anytime. To energize people to live life to the fullest
VISION: Jolene aims to be more than just great coffee. We're here to create a no-BS community of coffee and music lovers, to bring coffee to new times and places beyond the 8am rise-and-shine moment. There are enough cozy coffee brands! We're not just coffee-we're the fuel for whatever moves you.
VOICE + TONE: Bold, Charismatic, No Bullshit
PRODUCT DESCRIPTION: JOLENE COFFEE IS THE PERFECT BALANCE OF BOLD AND SMOOTH, CRAFTED TO KEEP YOU MOVING; MADE WITH THE FINEST PERUVIAN BEANS AND SIMPLE, CLEAN INGREDIENTS; JOLENE DOESN’T JUST WAKE YOU UP—IT KEEPS YOU GOING, READY FOR WHATEVER COMES NEXT
FONT: Eastman Roman. “JOLENE” should always be written in all-caps
LOGO USAGE
DO:
- Use complete logo, including the hummingbirdUSE JOLENE LOGO WITH HUMMINGBIRD
- Use contrasting colors (Black on White, Yellow on Black, etc.)
DO NOT:
- Use logo without hummingbird
- Change placement of hummingbird
- Use unapproved colors for logo
CORE COLORS: Black, White, highlights of “Supernova” (CMYK 0,22,100,0 / RGB 255, 198, 0, 1 / HEX# FFC600)
