Larson Jewelers (US)

Larson Jewelers (US)

Program Terms

Larson Jewelers – Branding Guidelines for Partners

To ensure a consistent and professional brand presence, we ask all partners and affiliates to follow these branding guidelines when promoting Larson Jewelers:

1. Brand Overview

Larson Jewelers is a leading online retailer specializing in men’s wedding bands and alternative metal rings. Our brand represents quality craftsmanship, timeless style, and trusted customer service.

2. Logo Usage

Use only the official Larson Jewelers logo files provided.

Maintain clear space around the logo and do not alter its color, proportions, or orientation.

Do not place the logo on busy backgrounds or apply effects (drop shadows, bevels, etc.).

3. Colors

Our core brand colors include:

Primary Blue: #003A63

Accent Gold: #C9A86A

Charcoal Gray: #333333

White: #FFFFFF

Use these consistently in backgrounds, callouts, and promotional banners.

4. Fonts

Primary Typeface: Lato or similar modern sans-serif

Secondary Typeface: Georgia or similar serif for headlines or elegance-driven campaigns

All fonts should be clean, legible, and align with a premium/luxury tone.

5. Voice & Tone

Professional, clear, and confident

Avoid gimmicky, overly casual, or exaggerated language (e.g., "super cheap" or "insane deals")

Emphasize value, craftsmanship, and commitment to customer satisfaction

Do Say:

“Premium men’s wedding bands”

“Crafted with care and backed by a 30-day guarantee”

“Designed for life’s most important moments”

Avoid:

“Cheap rings”

“Blowout discounts”

“Mass-produced accessories”

6. Product Imagery

Use high-resolution product images provided by Larson Jewelers only.

Do not overlay text, pricing, or graphics on product images.

Lifestyle imagery should reflect timeless, modern, and diverse representation.

7. Approved Messaging Examples

"Celebrate your commitment with Larson Jewelers – crafted for forever."

"Men’s wedding bands that blend strength, style, and significance."

"Free engraving and 30-day returns on all wedding bands."

8. Prohibited Practices

No use of unapproved coupon codes or offers

No unauthorized use of the Larson Jewelers brand in paid search (e.g., bidding on branded terms)

No misrepresentation of Larson Jewelers' pricing, promotions, or policies

For questions or access to brand assets, please contact:
[Affiliate Manager Name / Email]

We appreciate your partnership and commitment to maintaining the integrity of the Larson Jewelers brand.