Larson Jewelers – Branding Guidelines for Partners
To ensure a consistent and professional brand presence, we ask all partners and affiliates to follow these branding guidelines when promoting Larson Jewelers:
1. Brand Overview
Larson Jewelers is a leading online retailer specializing in men’s wedding bands and alternative metal rings. Our brand represents quality craftsmanship, timeless style, and trusted customer service.
2. Logo Usage
Use only the official Larson Jewelers logo files provided.
Maintain clear space around the logo and do not alter its color, proportions, or orientation.
Do not place the logo on busy backgrounds or apply effects (drop shadows, bevels, etc.).
3. Colors
Our core brand colors include:
Primary Blue: #003A63
Accent Gold: #C9A86A
Charcoal Gray: #333333
White: #FFFFFF
Use these consistently in backgrounds, callouts, and promotional banners.
4. Fonts
Primary Typeface: Lato or similar modern sans-serif
Secondary Typeface: Georgia or similar serif for headlines or elegance-driven campaigns
All fonts should be clean, legible, and align with a premium/luxury tone.
5. Voice & Tone
Professional, clear, and confident
Avoid gimmicky, overly casual, or exaggerated language (e.g., "super cheap" or "insane deals")
Emphasize value, craftsmanship, and commitment to customer satisfaction
Do Say:
“Premium men’s wedding bands”
“Crafted with care and backed by a 30-day guarantee”
“Designed for life’s most important moments”
Avoid:
“Cheap rings”
“Blowout discounts”
“Mass-produced accessories”
6. Product Imagery
Use high-resolution product images provided by Larson Jewelers only.
Do not overlay text, pricing, or graphics on product images.
Lifestyle imagery should reflect timeless, modern, and diverse representation.
7. Approved Messaging Examples
"Celebrate your commitment with Larson Jewelers – crafted for forever."
"Men’s wedding bands that blend strength, style, and significance."
"Free engraving and 30-day returns on all wedding bands."
8. Prohibited Practices
No use of unapproved coupon codes or offers
No unauthorized use of the Larson Jewelers brand in paid search (e.g., bidding on branded terms)
No misrepresentation of Larson Jewelers' pricing, promotions, or policies
For questions or access to brand assets, please contact:
[Affiliate Manager Name / Email]
We appreciate your partnership and commitment to maintaining the integrity of the Larson Jewelers brand.