To help us maintain a strong and consistent brand across all platforms, please follow our branding guidelines when promoting toob through the Awin affiliate programme.
brand name usage
- always use our brand name exactly as toob, toob broadband or toob full-fibre broadband
- toob is always written in complete lowercase
logo & imagery
- only use official logos and images supplied by us or from the Awin Creative Library
- do not crop, distort, recolour, or add effects to our logo(s)
- do not use outdated or low-quality product images — high-resolution assets are available on request
brand colours
- our pink colour is called “candy” and the HEX code is #e81f76
- our teal colour is called "jade" and the HEX code is #00bbb4
language & tone of voice
- keep language friendly, conversational and simple
- copy must be direct, jargon-free and ease to consume
- speeds are always written with a space & capital M e.g. 900 Mbps
- do not put www. in front of toob.co.uk unless necessary
- timeframes are not hyphenated e.g. 18 month contract or 30 days
- avoid language that implies a direct partnership
- all text is to remain complete lowercase unless written in full sentence format
Websites or third-party comms should not replicate the look of the toob.co.uk website, or lead a customer to believe they are ordering directly from toob through your website.
Any questions please email marketing@toob.co.uk
