ChicChoi Branding Guidelines1. Brand Overview
Brand Name: ChicChoi
ChicChoi is a lifestyle stationery brand that brings a playful yet practical touch to everyday creativity. We offer original journaling supplies, accessories, and thoughtful gifts designed with a dreamy, soft aesthetic.
2. Target Audience
Our products are designed for:
Teenage girls and young students
Journal enthusiasts and stationery lovers
Creative individuals who value both function and design
3. Brand Personality & Tone
Core Brand Values:
Girlish charm: Soft, dreamy, and cute details
Practicality: Designed for everyday use
Whimsy and fun: Adds joy to routine
Artistic sensibility: A poetic, expressive edge
Tone of Voice:
Light, professional, and gentle
Avoid overly formal or aggressive marketing language
Communicate with warmth, positivity, and clarity
4. Visual Identity
Key Motifs:
Bows and clouds as recurring visual elements
Soft pastel palettes with a dreamy feel
Logo Usage:
Do not alter, stretch, recolor, or retype the ChicChoi logo under any circumstances
Always maintain clear space around the logo
Use only approved logo files provided by ChicChoi
5. Platform and Content Restrictions
To protect brand integrity, ChicChoi prohibits any promotion on:
Adult websites or platforms with 18+ content
Any media that contains explicit, offensive, or inappropriate material
