Le Lolo Branding Guidelines
Thank you for helping us share Le Lolo with the world! To ensure consistency and maintain the heart of our brand, we ask all partners to follow the branding guidelines below when promoting our products, story, or mission.
Brand Voice & Tone
Le Lolo is warm, empowering, modern, and honest. Our tone is mom-to-mom, not clinical or overly salesy.
Speak to moms, not at them
Use language that’s encouraging, real, and supportive
Avoid fear-based or shame-driven language (e.g., “must-have to avoid failure”)
Emphasize beauty, strength, self-worth, and support
Messaging Pillars
Please use the following themes when describing Le Lolo:
Created by a mom, for moms
Modern postpartum accessories that are both beautiful and functional
Designed to support new moms physically and emotionally
Our mission is to remind every mom of her beauty, strength, and worth
Aiming to transform the clinical, sterile postpartum experience into one filled with peace, self-love, and style
Imagery & Visuals
Use only brand-approved images or request high-res images from our team
Please do not alter the coloring or overlay text on product images
When reposting Le Lolo images, always tag @wearelelolo and credit appropriately
Maintain a clean, modern aesthetic that aligns with our brand (think: neutral tones, soft light, warmth)
Logo Usage
Use the Le Lolo logo as provided (available in white and black)
Do not stretch, recolor, or place on busy backgrounds
The logo should always have clear space around it to maintain visibility
Do Not
Use language that implies medical claims or guarantees (we are not a medical brand)
Refer to our products as replacements for professional breastfeeding support
Bid on “Le Lolo,” “shoplelolo,” or close variants in PPC ads
Alter product names or create unauthorized bundle names
Do
Tell your own story and connection to the brand if relevant
Use quotes or excerpts from our founder, Courtney, to add authenticity
Reach out to us with questions, requests, or collab ideas—we’re here to support you!
