WithLove Brand Guidelines🌱 About the Brand
WithLove was founded by two dads, Allen and Eric, who struggled with feeding their picky eaters. Their solution? A clean, animal-based nutritional supplement to help kids thrive. Our 3-in-1 Protein, Probiotic, and Multivitamin Powder is made with only 8 real, whole ingredients—designed to support children’s gut and overall health.
Our mission is to empower parents with real, trustworthy tools to nourish their families, supported by education and community.
🎨 Visual Identity
Logo
Primary Logo: Symbol + Wordmark
Symbol: An owl and baby owl, symbolizing wisdom, safety, and family
Font: Cooper Black for wordmark, Kozuka Gothic Pro H for slogan
Do not distort, recolor, or add effects to the logo
Respect the exclusion zone: space equal to the height of the “W”
Color Palette
Primary Colors:
Yellow: #EBC020
Navy Blue: #0E3254
Cream: #FFFDF6
Supporting Colors: Soft pastels and neutrals like #E9B684, #96BEBF, #B2EBEC, etc.
Typography
Headers: Cooper Black
Body & Subheaders: Montserrat (all weights)
Icons & Illustrations
Use clean, free-form, playful visuals
Avoid clutter or overly corporate elements
Photos & Videos
Simple, real, warm, and ingredient-focused
Showcase real families and natural moments
🗣️ Voice & Tone
WithLove’s voice is:
Honest, loving, and wise (like a favorite parent or grandparent)
Relatable, playful, but never “salesy”
Supportive, never preachy
Values: Transparency, safety, positivity, community, trust, and joy
We talk with our audience, not at them.
🎯 Content Guidelines (for UGC, Influencers & Affiliates)
Product Summary:
A 3-in-1 clean nutritional powder for kids that combines protein, probiotics (15B CFUs), and multivitamins. Loved by picky eaters, trusted by parents.
Target Audience:
Millennial and Gen Z parents (ages 28–44) with kids ages 2–13. Most are health-conscious, holistic, or “crunchy” parents looking for simple, natural nutrition that works.
Tone & Style:
Warm, real, emotionally engaging
Feels like modern parenting meets joyful chaos
Authentic storytelling with humor and heart
Key Messages:
Picky eater approved
3-in-1: protein, probiotics, multivitamin
Only 8 real ingredients
No gums, fillers, or BS
Made with love
