General
Welcome to our affiliate programme and thank you for your interest in promoting our brand. We are committed to building transparent and mutually beneficial partnerships.
Upon approval, publishers will have access to banners, logos, sample copy, and exclusive promotions when available.
Please note – this programme operates with a 7-day closure notice period.
For any queries, feel free to contact us directly through the platform.
SEO & Content Guidelines
To protect the SEO integrity of the HappyPatina website, all publishers must comply with the following guidelines:
- Link attributes: All affiliate links must include rel="sponsored" or rel="nofollow" attributes. Publishers who fail to implement this may be removed from the program.
- Original content required: Do not copy product descriptions, blog content, or landing page text directly from HappyPatina.com. All content must be written in your own words. We monitor for duplicate content and may reject commissions associated with scraped or cloned copy.
- Brand bidding: Use of the “HappyPatina” brand name or misspellings in paid search campaigns is strictly prohibited unless explicit permission is given in writing. Violations will result in declined commissions.
- Low-quality traffic: We reserve the right to reduce or void commissions for traffic that appears incentivized, non-human, has extremely high bounce rates, or results in suspicious activity.
- Coupon sites & voucher use: Coupon publishers must clearly display valid codes and must not create "click to reveal" experiences where no real code is provided. We do not pay commissions for automatically applied voucher codes.
PPC (Pay-Per-Click)
We have the following guidelines regarding PPC activity:
- Brand Bidding: Not permitted. Publishers may not bid on our brand name or misspellings.
- Direct Linking: Not permitted. Publishers must redirect traffic to their own website before directing users to ours.
- Use of Display URL: Not permitted. Publishers may not use our domain as the display URL in paid ads.
- Geo-targeting: Allowed, as long as the traffic source aligns with our target markets.
- Negative Keywords: Affiliates should use negative keywords to prevent brand term bidding.
** Violations of these PPC rules may result in commission reversal and/or removal from the programme.
Please contact us if you wish to run a paid search campaign to discuss possible exceptions or coordination.
Transactions
Commission is awarded on validated sales only. A sale will be declined in the following cases:
- The transaction is cancelled or refunded.
- The order is incomplete, fraudulent, or duplicate.
- The transaction is generated by the advertiser themselves.
- The order is returned within our return policy window.
Commission is calculated on the net order value, excluding VAT and shipping costs. We validate transactions within 30 days of the sale date
Branding
Affiliates must follow these branding guidelines:
- Use only approved logos and creatives provided via the platform.
- Do not alter logos or claim to be an official representative of our brand.
- All content should reflect our brand’s tone: clean, minimal, and high-quality.
If in doubt, please contact us for clarification before launching a campaign.
Commissions
Our default commission rate is 10%. We do not currently apply differentiated rates by publisher or product category, but reserve the right to introduce such rates in the future.
You will receive commissions on valid sales tracked through your affiliate links.
We will not reduce commission by more than 20% over a 30-day period.
Any change in commission will be communicated at least 7 days in advance.
We may introduce tiered incentives for high-performing publishers – stay tuned via programme updates.
Notice Periods
We commit to the following notice periods for programme updates:
- Commission changes: 7 days’ notice
- Programme suspension or closure: 7 days’ notice
- Creative or link changes: 3 days’ notice
- Terms & Conditions updates: 7 days’ notice
Publishers
We work with a wide range of publisher types including:
- Content sites & bloggers
- Loyalty & cashback platforms
- Voucher & deal websites
- Social influencers
- Email marketing partners (pre-approval required)
- Comparison sites
We do not work with:
- Toolbars or browser extensions
- Adware/malware distributors
- Sites with misleading or offensive content
If unsure about your eligibility, reach out before applying.
De-Duplication
We operate with standard de-duplication rules:
Affiliate sales are de-duplicated against:
- Direct traffic
- Paid search (brand)
- Email marketing campaigns run by us
Affiliate sales are not de-duplicated against:
- Organic search
- Paid search (non-brand, run by affiliates with permission)
- Referral traffic
