HangNailzTM Affiliate Branding Guidelines for Social Media Influencers
1. Brand Overview
- Brand Name: HangNailz™
- Mission: Simplifying DIY and creative wall décor with easy-to-use, push-in-place drywall hanging solutions.
- Tone & Voice: Friendly, empowering, educational, and supportive — in the spirit of a Creative Mentor.
2. Visual Identity
- Logo Use:
- Only use approved logos provided by HangNailz.
- Maintain aspect ratio and do not alter colors.
- Typography:
- Use simple, legible fonts such as sans-serifs for digital content.
- Avoid stylized or scripted fonts unless provided.
3. Content Guidelines
- Tone of Voice:
- Friendly, knowledgeable, confident.
- Avoid technical jargon; use language accessible to beginners.
- Themes:
- Empowerment: “You can hang it!”
- Preferred Hashtags:
- #HangNailz
- #HangWithConfidence
- #AnyoneCanHang
- #AnyoneCanDoIt
- #DIY
- #YouCanDoIt
- #IWishIThoughtOfThat
- Always Tag:
- @hangnailz on TikTok
- @hangnailz_decor on Instagram
- @hangnailz.decor on Facebook
- @HangNailz_Decor on YouTube
4. Do’s and Don’ts
- Do’s:
✅ Show installation process using Stick’ums or Push’ums.
✅ Include a personal or creative touch in your decor setup.
✅ Mention weight capacity and tool-free benefits.
- Don’ts:
❌ Alter or misrepresent product functionality. (You can set the head of the prong one handed, but when pushing into the wall always use two thumbs.)
❌ Use misleading discount claims or unrelated hashtags.
❌ Depict improper or unsafe installations.
5. Promotional Resources
- You will receive:
- High-res images and videos
- Product demos and tutorials
- Dedicated affiliate links
6. Affiliate Expectations
- Post Frequency: At least 2 unique content posts per month (Reels/Posts/Stories).
- Engagement: Respond to follower questions and encourage interaction.
- Tracking: Use only your assigned affiliate links for proper crediting.
7. Contact & Support
For content approvals, branded assets, or questions, reach us at:
📩 support@hangnailz.com
