| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content | | | |
| Discount Code | | | |
| Email | | | |
| Loyalty | | | |
| Search | | | |
| Behavioural Retargeting | | | subject to privacy compliance |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | - Must not promote adult content, gambling other age restricted products alongside echo. Must not engage in misleading advertising or make unsubstantiated health claims. Must respect guidelines of Echo inc. proper use of logos and product descriptions. |
