Welcome to the Carter Bay Affiliate Program
We’re excited to have you onboard! Below you’ll find everything you need to understand our brand tone, target customer, and key value propositions as you begin promoting Carter Bay to your audience.
Brand Voice & Tone
Tone: Knowledgeable, friendly, and approachable—not overly technical.
We maintain a can-do attitude and aim to meet customers where they are—whether they’re seasoned pros or tackling their first DIY project.
Customer Profiles
We serve two primary customer segments:
Trade Professionals – Online-first contractors, locksmiths, and builders who want a fast, easy way to get the right products delivered quickly.
DIY Enthusiasts – Homeowners or renters searching for specific hardware pieces to complete their home improvement projects with confidence.
Top Benefits to Highlight
Promote these key advantages when introducing Carter Bay to your audience:
Wide selection of both common and hard-to-find residential hardware
Streamlined, easy-to-use online shopping experience
Excellent customer service with real human support
A "we’ve got your back" attitude—we help customers get projects done
Highly competitive pricing—near the lowest available on many products
Fast shipping—80% of orders ship the same business day
Approved Copy (Feel Free to Use)
Use the copy below in your promotions, blog content, email campaigns, or social posts:
Carter Bay – your trusted source for premium door hardware solutions. Whether you're a professional in need of reliable hardware or a DIYer working on your next big project, we're here to deliver the quality, guidance, and service you need.
Since day one, our mission has been simple: to offer premium products, fast service, and knowledgeable support to customers at every stage of their projects.
Whether you're upgrading your entryway or refining your bathroom, Carter Bay has the quality pieces to match your vision.
