Brand Guidelines for Easy Online Divorce Affiliates
To protect the integrity of our brand and ensure a consistent message to customers, affiliates must adhere to the following guidelines:
1. Brand Name Usage
Always refer to our business as Easy Online Divorce (with capitalisation). Do not abbreviate or alter the name.
2. Tone of Voice
All promotional content should maintain a professional, friendly, and reassuring tone. We help people through a stressful time, so avoid anything aggressive, sensationalist, or overly legalistic.
3. Claims and Messaging
Only use approved claims and facts. These include:
- “SRA regulated”
- “Over 600 five-star Trustpilot reviews”
- “Fixed-fee divorce and financial settlement services”
- “Divorce support from real UK-based experts”
Do not make any misleading promises or claims about legal outcomes, court timeframes, or guaranteed success.
4. Logo and Visuals
Use only the official Easy Online Divorce logo and branding provided by us. Do not modify the logo or create your own variations.
5. Prohibited Content and Channels
You may not:
- Bid on our brand name (e.g. “Easy Online Divorce”) in PPC campaigns
- Promote us on sites with illegal, adult, or misleading content
- Use fake reviews, impersonate the brand, or act as if you are Easy Online Divorce
6. Approved Audience
Our services are only for people in England and Wales. Please avoid targeting traffic from other regions.
7. Contact for Support or Approvals
If you're unsure about any creative or messaging, please contact us at affiliates@easyonlinedivorce.co.uk
