Our brand aesthetic is modern, minimal, and rooted in Korean wellness traditions. Please follow these core guidelines when promoting BASE-K:
Tone: Calm, elevated, intentional — avoid overly salesy or exaggerated language.
Visuals: Clean, soft lighting; neutral tones; spa-like or serene settings that reflect our ritual-based approach.
Tagline: A facial for your scalp
Brand Handle: @basekbeauty
Hashtag: #MyBASEKritual
Logo/Assets: Available upon request.
If you need creative assets, please contact us at [your contact email].
