Here’s a draft of Killer Brownie® Affiliate Brand Guidelines — tailored for your Awin affiliate program and designed to ensure brand consistency across all partner promotions:
Killer Brownie® Affiliate Brand Guidelines
For use by approved Awin affiliates only
About the Brand
Killer Brownie® is a premium line of indulgent, multi-layered brownies known for rich chocolate, gooey caramel, and crave-worthy inclusions. Born in Dayton, Ohio and now available nationwide, our brownies are designed to deliver a decadent dessert experience with every bite.
We are not just a treat—we’re a moment of joy. A premium product. A conversation starter.
Brand Voice & Messaging
Affiliates should reflect our tone and story in a way that is:
Indulgent but elevated – These aren’t casual, everyday brownies. They’re crafted to impress.
Playful but premium – Think sophisticated sweetness, not cartoonish or childish.
Crave-worthy and confident – You don’t need to oversell. One look, and the product speaks for itself.
Taglines you can use (as applicable):
“Not your average brownie.”
“One bite is never enough.”
“Multi-layered. Multi-craved.”
Key Product Features to Highlight
When writing about or promoting Killer Brownie®, you may reference:
Multi-layered brownies featuring rich chocolate, gooey caramel, and premium mix-ins
Small-batch production with bakery-quality standards
Seasonal flavors and limited-edition drops
National shipping via our DTC site (killerbrownie.com)
Perfect for gifting, events, or treating yourself
Visual Guidelines
Logo Use:
Only use logos provided in the affiliate creative portal.
Do not alter the logo’s color, stretch it, or place it on busy backgrounds.
Product Imagery:
Always use high-resolution images provided by Killer Brownie® or Awin.
No filters, overlays, or modifications to product photos.
Do not use old or outdated packaging in visuals. When in doubt, request updated assets.
Typography & Colors:
Affiliates are not required to match our exact typography, but materials should aim for a clean, bold, premium aesthetic—avoiding overly playful or generic fonts.
Do’s and Don’ts
Do:
Position Killer Brownie® as a premium dessert or gift item
Use approved product language and imagery
Highlight DTC availability, seasonal flavors, or press mentions
Follow FTC guidelines by clearly disclosing affiliate links
Don’t:
Refer to Killer Brownie® as “homemade” or “cheap”
Use phrases like “diet-friendly,” “low calorie,” or other health-focused language
Create your own discount codes (use only those provided by the brand)
Resell or redistribute product imagery without permission
Disclosures
Per FTC guidelines, all affiliate content must include a clear and conspicuous disclosure such as: “As an affiliate, I may earn a commission from purchases made through this post.”
Questions or Requests?
We’re here to help. Reach out through Awin with any asset needs, content ideas, or clarification requests.
Let me know if you'd like to add a section on influencer use, gifting policies, or if you're building a downloadable brand kit.
