As a premium Danish skincare brand, Apeer is committed to maintaining a consistent and elevated presence across all marketing channels. To protect the integrity of our brand, we ask all affiliates to follow the below Brand Guidelines Terms & Conditions when participating in our Awin affiliate program.
Brand Representation
Affiliates must accurately represent Apeer’s products, ethos, and values.
All content must align with Apeer’s brand image: clean, minimal, luxurious, and Scandinavian-inspired.
Affiliates may not:
Alter the Apeer logo, product packaging, or brand colors
Use unapproved or low-quality imagery
Create their own Apeer-branded assets without written consent
Imagery & Visual Content
Affiliates must use official Apeer imagery provided via Awin or directly by the Apeer team.
If creating custom content (e.g., social posts, reviews, videos), it must:
Be on-brand (minimalist, elegant, high-end)
Avoid cluttered or unprofessional visuals
Not distort product appearance or packaging
Tone of Voice & Messaging
All copy must reflect Apeer’s elevated, confident, and clean tone.
Avoid exaggerated claims (e.g., "miracle product") or medical language unless substantiated.
Do not position Apeer as a discount brand — focus on quality, craftsmanship, and performance.
Promotions & Vouchers
Only use officially approved promotional messages or codes provided by Apeer.
Do not imply site-wide discounts unless clearly stated by the brand.
Phrases like “cheap”, “bargain”, or “lowest price” must not be used in conjunction with Apeer.
SEO & Content Standards
When producing blog posts, reviews, or native content:
Ensure articles are informative, well-written, and free from grammar errors
Content must be original – plagiarism will result in removal from the program
Avoid keyword stuffing or manipulative SEO tactics
Prohibited Practices
No use of Apeer assets or name in:
Offensive, controversial, or inappropriate content
Paid ads impersonating Apeer (e.g., “official site” without approval)
Competitor comparisons unless tactfully done and brand-safe
Brand Support
Apeer provides a media kit, logos, approved visuals, and brand copy to help affiliates stay aligned.
For asset requests or questions about what’s on-brand, contact lizzie@aspireskins.co.uk
Non-Compliance
Failure to adhere to these brand guidelines may result in:
Reversal of commissions
Temporary or permanent suspension from the affiliate program
Legal action in cases of trademark misuse or brand damage
By joining the Apeer affiliate program on Awin, you agree to uphold the standards outlined in these brand guidelines. We appreciate your partnership in protecting and enhancing the Apeer identity.
