Bitdefender Search Engine Marketing
Policy for Partners and Affiliates
The content of this document is confidential and classified as Bitdefender's Proprietary
Information.
Keywords
Trademark used as single Keyword
- Use of the trademark “Bitdefender” & “Bit Defender” is prohibited
- Use of any variations or misspellings or misspelling variations of “Bitdefender” is
prohibited
- Use of trademarked product names of Bitdefender (for example Internet Security or Total
Security) is allowed.
Trademarks used in Keyword Combinations
- Use of the trademark “Bitdefender” in combination with other keywords is prohibited
- Use of any variations or misspellings variations of “Bitdefender” in combinations with
other keywords is prohibited.
- Use of trademarked product names of Bitdefender in combination with other keywords
is allowed (for example: total security for PC’s).
Adtext
- “Original” or “Official” cannot appear in any ad titles or descriptions
- Trademark “Bitdefender” or a trademarked product name can appear in adtext, including
headlines.
- Any variations or misspellings or misspelling variations of “Bitdefender” or trademarked
product names of Bitdefender in the ad text are not allowed
- Using the registered symbol (R), (TM) or (C) symbol is prohibited
- Direct Linking to Bitdefender’s Website is not allowed
- The Display of prices, coupons and rebates is prohibited
Landing Pages
- The Bitdefender website cannot be framed by a partner or affiliate landing page using
iframes or any other kind of similar technique.
- Partners and affiliates need to make sure, that the look & feel differ from the actual
website of Bitdefender
- Partners and affiliates need to display their own logo and contact information
Target Group
This SEM Policy is valid to all Bitdefender Affiliates and Partners wishing to advertise on
Search Engines.
Fraud Management
- Disregarding this Policy will be documented by the Online-Marketing Team of Bitdefender
- Violation of this rules result finally in termination of affiliation with Bitdefender.
- A 3-Step-Rule will be implemented:
- First Time: Friendly Reminder about our Policy
- Second Time: Cancelation of all relevant transactions
- Final: Cancelation of all relevant transactions and termination of partnership
Customer Status, Closing Channel and Duplication between Networks
Bitdefender and the Program Manager reserve the right to reduce the commission payout for transactions that bring Existing Customers (Renewal/Returning) instead of New Customers (New Acquisition). Bitdefender and the Program Manager also reserve the right to reduce the commission payout for transactions that are not closed by the affiliate channel and act as a participation channel instead, as well as for transactions that are duplicated between Impact and other affiliate networks.
