Rivage Swimwear – Brand Guide
Logo & Brand Name:
RIVAGE (use all caps for logo and headings)
Font:
Roboto (for all digital and print materials)
Brand Colors:
Rivage Red: #d2242a
White: #FFFFFF
Black: #000000
Brand Essence:
Timeless, versatile swimwear designed for confidence, comfort, and elegance—crafted in Italy for seamless transitions from water to ready-to-wear
Imagery Style:
Clean, sophisticated, and minimal
Emphasize movement, versatility, and Riviera-inspired elegance
Use high-quality lifestyle photography with natural light and neutral or red accents
Tone of Voice:
Confident, empowering, and refined
