| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Our internal attribution rules prioritize paid search, email, and Meta when overlapping with affiliate clicks. |
| PPC Brand | | | Affiliate commissions are not paid when the user was already acquired via branded Google/Bing ads. |
| PPC Generic |  |  | |
| E-mail Advertising | | | Email campaigns (Klaviyo, etc.) take precedence over affiliate clicks if last-click conversion is attributed to email. |
| Display Advertising | | | We de-duplicate if paid display (Meta, retargeting) is credited with the conversion. |
| Direct Partnerships | | | Direct brand deals (influencer or partner activations) override generic affiliate attribution. |
| Price Comparison | | | |
| In House Publisher program | | | Sales attributed to internal programs override affiliate commissions. |
| Other Affiliate Networks | | | Sales attributed to another network (e.g., SAS) override Awin affiliate claims to avoid double payouts. |
