Pointe Studio – Brand Guidelines Overview• Brand Name & Logo Use
Full Brand Name: Pointe Studio (always capitalize both words)
Logo Use: Only official logos provided by Pointe Studio should be used.
Do not alter the logo’s proportions, colors, or orientation.
Avoid placing the logo over complex backgrounds.
Maintain clear space equal to the height of the letter “P” around the logo.
• Official logo files and lockups are available upon request or via our Awin asset hub.
• Color Palette
Our colors reflect a vibrant, empowering, and expressive identity:
Primary Colors:
Coral Pink: #F57C82
Vibrant Red: #ED1C24
Soft Lilac: #E6D5F7
Charcoal Black: #1C1C1C
Accent Colors:
Fresh Mint: #B6E4DC
Sunshine Yellow: #FFD44F
Sky Blue: #B2D7F7
Colors may vary seasonally, but the tone is always bold, fresh, and modern.
• Typography
Primary Font: Helvetica Neue (or clean sans-serif alternatives)
Web-safe Alternative: Arial, Helvetica
Style:
Headlines: Bold and confident
Body text: Clean, spacious, and easy to read
•Tone of Voice
Our brand voice is:
Empowering – Encouraging strength, confidence, and showing up
Playful – Bold but grounded in functionality
Supportive – We speak with warmth and relatability
Real – No pressure, no perfectionism — just progress
Use Phrases Like:
Sanity Not Vanity™
“I showed up for myself today”
Progress, not perfection
Grip you can trust
Movement that feels good
Avoid:
Weight-loss or body-shaming language
“Trendy” or “cute” in place of performance-driven terms
Fitness clichés (e.g., “no pain, no gain”)
Direct comparisons to competitors
• Imagery Style
Bright, confident, high-contrast visuals
Real people in motion — no stocky or over-posed imagery
Studio, in-home, and everyday settings (e.g., Pilates, barre, lounging)
Inclusive, diverse representation
Focus on grip, texture, performance, and mood-boosting color
• Trademarks
Sanity Not Vanity™ – Always capitalized and trademarked externally
Pointe Studio – Always used in full; never shortened to “Pointe”
• Contact for Brand Assets
📧hi@pointestudio.com
Please contact us for approved logos, imagery, co-branded assets, or product specs.
• SEO Policy
To protect Pointe Studio’s search visibility and brand integrity, affiliates must adhere to the following SEO rules:
1. Restricted Use of Brand Name
Do not use “Pointe Studio” or misspellings in:
Domain names
Subdomains
URL paths
Page titles or meta descriptions
Header tags (<h1>, <h2>, etc.)
Image ALT text
2. Limited Use in Body Text
“Pointe Studio” may appear no more than two times in the page body.
Do not try to rank in the top 6 positions on Google for “Pointe Studio” or related terms.
Acceptable Example:
A blog post uses "Pointe Studio" in the introduction and once in a product mention. ✅
Unacceptable Example:
Page title is “Best Deals on Pointe Studio Socks.” ❌
3. Nofollow Link Requirement
All affiliate links must include a rel="nofollow" tag:
html
CopyEdit
<a href="https://www.pointestudio.com/collections/grip-socks" rel="nofollow">Shop Pointe Studio</a>
This helps avoid search engine penalties and preserves clean SEO practices.
