BEHIND THE BLING:
FUN, FASHIONABLE AND ADVENTUROUS
The Bling2o parent lives for joy and style, inspiring kids to be bold, cherish friendships, and shine brightly. Every poolside moment or beach adventure is a chance to relive childhood memories while transforming everyday life into dazzling, fashion-forward fun.
RELAXED AND RELATABLE
The Bling2o tone of voice is easy to connect with, like a best friend who can relate to the highs and lows (but mostly the highs!) of parenting. She has a great eye for style and an easygoing confidence that makes her a go-to source of inspiration and advice.
CREATIVE AND INSPIRING
Her creative parenting shines through in everything, from stylish outfits to unique adventures like travel, outdoor play, and unforgettable playdates. Every moment becomes a sparkling memory.
PREMIUM and QUALITY CRAFTED
We combine quality and fun in every product we create, from swim goggles and ski goggles to sunglasses and accessories. Crafted with durable, kid-friendly materials and rigorously tested for safety, our designs deliver vibrant colors, playful details, and reliable features like secure fits and anti-fog lenses. Every piece is thoughtfully made for comfort, style, and performance—helping kids shine in and out of the water.
With Bling2o, you’re choosing a brand that values quality as much as creativity.
Bling2o’s social media presence radiates fun, vibrancy, and positivity. Everypost celebrates self-expression and adventure, bringing a splash of color andsparkle to newsfeeds. Our playful and imaginative social posts inspire joy andconfidence.
We invite our creators to join us as we dive into a world of endless summerfun and creativity, where every moment is an opportunity to shine.
Bling2o
IS:•Playful and Fun: Embrace lively and cheerful spirit.
•Vibrant and Energetic: Use language that reflects the bold and bright designs of the products.
•Elevated and Stylish: Combine light-heartedness with a refined touch, capturing the blend of luxuryand fun.
•Positive and Joyful: Upbeat and optimistic tone, spreading inspiration and confidence.
•Trend-Savvy and Fashion-Forward: Stay current with the latest trends and incorporate them into ourcontent.
Bling2o IS NOT:
•Overly Corporate: Avoid monotonous or overly serious language.
•Dull and Plain: Steer clear of predictable or uninspired messaging.
•Overly Casual: Do not use language that is too informal or lacks refinement.
•Dismissive: Never alienate or exclude followers.
OUR AUDIENCE:PRIMARY: THE PARENTS
•Millennials
•Live in/around US top cities
•Diverse audiences
•Interested in fashion & outdoor family activities (swimming, hiking, etc.)
•Has children ages 3-14
•Household income >$100k, but spends discerningly
SECONDARY: THE KIDS
•Social-savvy kids ages 3-13 (with a focus on preteen) Teen and Junior Goggles available too 12+
•Has a voice in choosing their own clothing and accessories (if age appropriate)
•Interested in fashion & outdoor family activities (swimming, hiking, etc.)
•Interested in what’s new and popular on social media
TERTIARY: THE GIFTERS
•Grandparents / granfluencers
•Grandparents / granfluencers
•Siblings with age gaps
•Aunts and Uncles
•Nannies / babysitters
