dadada Affiliate Program Terms & Conditions (Awin)
🧩 Program Overview
Welcome to the dadada Affiliate Program. We partner with publishers who share our mission of promoting safe, sustainable, and stylish baby furniture. As a brand rooted in Italian craftsmanship and focused on non-toxic, long-lasting nursery pieces, we offer generous commissions and premium marketing assets to partners who align with our brand values.
🔒 Brand Usage & PPC Policy
To protect the integrity of the dadada brand, the following rules apply:
Allowed:
✅ Publishers may promote dadada using PPC (Pay-Per-Click) advertising campaigns.
✅ Publishers may receive full commission when linking directly to dadada.com from search engines.
✅ Full commission is awarded when publishers include dadada in negative keyword lists.
✅ Publishers may run non-brand PPC ads on platforms like Google, Yahoo, Bing, etc.
Not Allowed (commission will be denied):
❌ Using “dadada” or variations/misspellings (e.g. “dad ada”, “dada da”) in ad copy, display URL, or title/description.
❌ Using brand + keyword combinations (e.g. “dadada crib”, “dadada furniture”) in PPC ads.
❌ Bidding on brand terms or targeting brand+generic keyword combinations.
❌ Displaying shopping ads tied to brand terms unless approved.
❌ Using Comparison Shopping Services (CSS) without tracking through a separate affiliate account.
Note: We use deduplication to avoid commission conflicts with internal PPC, email marketing, display ads, and direct partnerships.
💰 Commission Structure
Standard Publisher Commission: 6.00% of eligible sales
Commission Type: Percentage-based
Transaction Type: Sale
Commission Group: General
Tracked Using: Awin Part Code system
Commission Exclusions:
❌ VAT / Sales Tax
❌ Shipping or Delivery Fees
❌ Gift Wrapping or Service Charges
✔️ Credit Card Fees are included in the commissionable amount.
Commission Reduction Rules:
Minimum Commission (Fixed): $0.00
Minimum Commission (Percentage): 0.00%
Notice Period for Reductions: 7 days
Interval Between Reductions: 30 days
🚫 Ineligible Transactions
No commissions will be paid for:
Order cancellations
Returned items
Failed credit checks
Duplicate orders
Out-of-stock products
Breaches of program terms
Excluded product categories (if any)
📢 Allowed Publisher Types
We actively work with the following publisher types:
✅ Cashback
✅ Community/Forum
✅ Content sites
✅ Email marketers
✅ Loyalty platforms
✅ SEO/Search-focused
✅ Behavioral Retargeting
Not permitted:
❌ Coupon-only sites
❌ Media Brokers
❌ Adult/age-restricted content promoters
🖋 Brand Guidelines
Publishers must:
Always write dadada in lowercase
Use approved logos and creatives only
Maintain tone: aspirational, clear, empathetic
Never misrepresent or exaggerate product features
Key messaging includes:
"Healthier Sleep, Happier Baby."
"Crafted in Italy, Designed for Safety."
"One Crib, Every Stage."
"Set Up in Minutes, Sleep Easy for Years."
📆 Notice Periods
We strive to communicate proactively:
Notice for program term changes: 7 days
Notice for potential website downtime: 7 days
📌 Summary
By joining the dadada Affiliate Program, you partner with a brand committed to:
Safety – VOC-free, non-toxic, Greenguard Gold Certified
Sustainability – Renewable beechwood, Made in Italy
Longevity – Modular cribs that grow with the child
Simplicity – Easy assembly, clean design
Earn 6.00% commission by promoting high-quality, safe, and beautiful nursery furniture trusted by thousands of families.
Ready to grow with us? Welcome to the dadada family.
